Meta Ads strategy and creative
Campaign structure, audiences and budget, plus the ads themselves.
- Hooks written from your customers' own words
- Phased creative tests with clear scale, iterate or pause rules
- Briefs for your video editor or designer
Meta Ads and GoHighLevel follow-up
From ad click to booked appointment.
Most ad accounts can buy leads. Fewer can turn them into booked appointments and paying customers. I build and run the whole path: the ads, the lead form, the follow-up, and the reporting that shows which ads actually bring in customers.
Example lead pathTime since click
- Clicks a Facebook ad"5 everyday habits that make back pain worse"
- Fills in the lead formQualifying questions screen out poor fits
- Gets the guide by email and SMSSent inside business hours
- Replies with a questionTeam gets an alert straight away
- Answered by the clinicBooking link sent and tracked
- Books an appointmentCounted back to the ad that started it
Illustration of the system, based on a real clinic setup.
Who I work with
Businesses where a lead only counts when it turns into a booking.
If your sale happens on a call, in a clinic or after a free trial, the follow-up matters as much as the ad. That is where I focus.
Health and allied health clinics
Chiropractic, physiotherapy and similar practices that need local new patients, with ad copy that stays inside Meta's health rules.
NDIS and local service providers
Multi-location providers who need genuine enquiries, not job seekers or people outside the service area.
Coaches and consultants
Firms selling to business owners, where screening for fit (role, team size, revenue) saves hours of sales calls.
Memberships and online education
Free challenges, webinars and trials that feed an email funnel into paid membership.
Services
Four parts of one system
You can start with one part, but they work best together. Each piece is built so the next one has clean data to work with.
Lead forms and landing pages
The step where clicks become leads, and good leads get separated from poor fits.
- Qualifying questions that filter without killing volume
- Landing page tests measured on cost per lead
- Lead magnets: guides, quizzes, challenges, webinars
GoHighLevel follow-up
Email and SMS sequences that start the minute a lead comes in.
- Send windows that respect your local hours
- Reply alerts so no message sits unanswered
- Booking-link tracking and pipeline stages
Tracking and reporting
Reports that answer one question: which ads bring in customers?
- Pixel, UTMs and attribution set up and checked
- Cost per lead, per booking and per new customer
- Plain-English weekly updates, no jargon
How it works
A short setup, then steady weekly improvement
Audit
I review your ad account, forms, follow-up and tracking, and check a sample of real leads one by one to see where they drop off.
Build
New campaigns, lead forms and follow-up sequences, each tested end to end before any money is spent.
Launch
Ads go live with a set budget and a test plan, so every result teaches us something.
Report and improve
A weekly update with what changed, what it cost, and what I am doing next. New creative goes in before the old ads tire out.
Client results
What changed for recent clients
Client names are kept private. Full case studies with Ads Manager and CRM screenshots (identifying details blurred) are available on request.
Allied health clinic · Regional Australia
New patients from a A$10 a day budget
A$123per booked new patient
E-book lead ads into GoHighLevel brought in 61 leads at A$6.06 each in the first 18 days. 74% opened the first email and 25 leads replied.
The fix that mattered: some replies had waited 9 to 10 days. A reply-alert workflow now gets every reply answered within 12 hours, the fastest in 3 minutes.
NDIS provider · 4 locations, Australia
Fewer junk enquiries, lower cost per lead
10% → 30%share of genuine leads
Cost per lead fell from $116.87 to about $80. One location went from no leads to 23 in a month at $61.90, the lowest in the account.
The fix that mattered: new lead form questions (plan status, support type, who the enquiry is for) screened out job seekers completely.
Business coaching firm · Australia
Owner leads instead of employees
76% → 17%non-owner leads, in one week
A scorecard quiz funnel produced 155 phone-verified owner leads. More than 70 ads were tested across 11 phases.
The fix that mattered: scoring every lead for fit showed one ad was attracting employees. Pausing it changed the lead mix within a week.
Online music membership · United States
Cheaper leads for free challenges
43% lowercost per lead, $9.46 to $5.37
A faster landing page lifted the click-to-lead rate from 6.5% to 9.0%. Part of a long-running account with 97,000+ tracked leads since 2020.
The fix that mattered: attribution showed 0 promo sales while payment records showed 14 of 23 buyers. Fixing the tracking showed which campaigns create paying members.
About
Hi, I'm Michael De Los Santos.
I started DLS Nurture Systems to do one job well: make sure the people who respond to your ads actually end up on your calendar.
I have run Facebook and Instagram ads for clients in Australia and the United States since 2019, working remotely from Cebu, Philippines. My background is in electronics engineering, which is probably why I check every lead, every tag and every number before I report it.
You work with me directly. No account managers, no hand-offs.
- Based in
- Cebu, Philippines (remote)
- Clients in
- Australia and the United States
- Working since
- 2019
- Platforms
- Meta Ads, GoHighLevel, Google Tag Manager, Wicked Reports, Leadpages, Mailchimp, MemberPress, Stripe
- Hours
- Overlaps with Australian business hours and US mornings
Contact
Tell me about your leads.
Send a short note with your business, your monthly ad budget, and what happens to a lead after it comes in. I will reply with a few first observations, free.